IdeaSmith®
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Kenneth Jon Smith

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Address deleted here for personal privacy on the Internet. Available on request.
Phone: 608-221-4375 FAX: 608-221-8520
E-mail: ken@ideasmith.com
Writer, editor, communications specialist.
Changes in communication technology, from E-mail to WWW to CD-ROM to interactive video, present fresh opportunities and challenges for corporate or institutional marketers. Yet beyond flashy technological tricks, a sound understanding of the message and the receiver still provides the only way to accomplish cost-effective communications. Ken Smith is a professional communicator, experienced in several media.
Experience and talents include:
  • Experience at direct mail marketing through newsletter production, from initial concept planning through writing, photography, typesetting and layout, pre-press, publication, mailing list management and distribution;
  • Knowledge and expertise in HTML, E-mail and computer communications, including networks and both Macintosh and PC/dos systems;
  • Skill at personnel training in writing and communications.
  • Media savvy from a decade as a news reporter;
  • Experience training professionals on effectively reaching through media.
Employment history:
  • 1993-1997 sole proprietor, Ideasmith, a communications and marketing consulting business.
  • March-June 1997, limited-term Account Executive, The Hiebing Group, Madison, WI.
  • Outreach Specialist, University of Wisconsin Biotechnology Center, 1989-1993. Established and conducted marketing programs, including a monthly newsletter, in the center's efforts to reach business and industry.
  • Newsletter Publisher & Entrepreneur, 1987-1989. Established a biotechnology industry newsletter, provided media consulting and publication planning services to clients.
  • State Editor, Agri-View (state-wide weekly newspaper) 1979-1987. As a news reporter, covered many aspects of agriculture, including dairy, meat packing, property tax issues, farm management and legislative affairs. Won a national writing award.
  • Editorial Assistant, Miller Publishing Company, Minneapolis, 1977-1979. Worked on national feed industry publication, Feedstuffs.
Education:
Bachelor of Science, University of Wisconsin-Madison, 1977. Major: Agricultural Journalism. Track: broadcast. Also wrote for campus student daily The Daily Cardinal and held a number of editorial jobs while a student.
References:
  • Dr. Tom Zinnen, UW Biotechnology Center, 608/265-2420.
  • Gerald J. Petcher, former publisher, Agri-View, 715/387-3915.
  • Professor Larry Meiller, University of Wisconsin-Madison Department of Agricultural Journalism, 608/262-0122
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